Wednesday, March 2, 2022
12:36 p.m. EST
It’s been a minute. Since October… of 2020.
Today is the first New Moon since the start of the 2022 Lunar New Year of the Water Tiger. Rawr 🐯
Today, at this very moment 12:36 p.m. EST, the March New Moon moves into dreamy Pisces, driven by the collective unconscious and the dream world.
New Moons are a time for marking the beginning of a new cycle. Following a 28-day lunar cycle, the moon is always embarking on a journey and taking you along for the ride, starting with the dark new moon —and for the first time in a while, this lunation has nothing but good vibes.
The two weeks between today’s New Moon and the Full Moon is called the waxing phase and in astrology it’s associated with manifestation — attracting all the good energy to you. Wax on, wax off! And the 2-3 days before and after a New Moon are the best time to start new projects, activate intentions, and turn desires into realities.
If you’re still up for it, I’ll be dropping in your inbox every New Moon for musing moon-days.
Missed you! What are you up to these days? Hit reply and say hi.
What I’ve Been Up To
I blinked, and it’s been 1.5 years (!) into my adventure fighting invisibility, impacting culture, and building the Social Studio at Martin — part of the Cultural Impact Lab, the cultural heartbeat of the agency, where you get to drive initiatives like UPS #BeUnstoppable at New York Fashion Week, or TIAA’s Title IX #retireinequality for Women’s History Month, or create new Doge Can crypto currencies for Axe body spray or break the Guinness Book of World Records for most pairs of underwear put on in 30 seconds for Hanes.
We are also growing like crazy and hiring for a bunch of new open roles across Social, Strategy, and SuperJoy (Digital/Social Production) so if you or someone you know is seeking — see the links at the end of this email and don’t be shy!
Whether it’s using more of our unlimited PTO or beta testing the 4-day work week with flexible Fridays, I am pioneering more ways to run a “sustainable social” practice in the fight against workaholism, burnout, and mental health fatigue in year 3 of a global panini and rapidly shifting norms in work/life balance.
Where You’ll Find Me
This month you’ll find me at Asians in Advertising Matchmaking on March 3 (link to register: FREE) and PR Week Awards on March 16 (black tie at Cipriani, ooh la la, the return of IRL bougie award shows).
On my culture radar this month, I wanna check out more immersive art installations in the city: Particular Matter(s) at The Shed, and also Assembly at the Park Avenue Armory, an epic LGBTQIA+ x tech art installation where an A.I. Being teaches you to vogue.
⚡️ A Vibe Shift is Coming by Allison P. Davis for New York Magazine, February 2022.
🙅🏻♀️ The Age of Anti-Ambition by Noreen Malone for New York Times, February 2022.
🪄 I Gave Myself 3 Months to Change My Personality by Olga Khazan for The Atlantic, February 2022.
🕊 How Jade Jewelry Became a Symbol of Hope by Diani Tsui for Harper’s Bazaar, February 2022.
🧠 I Can’t Stop Thinking About This by Kyle Chaka for The New Yorker, February 2022.
🥴 Why Everything Online is Suddenly Cringe by Caleb Madison for The Atlantic, February 2022.
✍️ Dear Girls by Ali Wong. Part 3 of a much-needed self-care package.
The golden age of AAPI comedy, Black Mirror-esque techno-thrillers, and romcom reality TV.
Dope Stuff for Your Desk
Full Focus Planner in Linen & Full Focus Journal. I’m always a sucker for a good analog planner. I work best when I have the time & space to write my way to my thoughts. This planner system works on a quarterly basis and asks you questions that probe at your deeper motivations for your goals, so you can stay motivated well past Day 1.
The Moon Calendar app, a planner and journal aligned to the lunar cycle.
From the Mixtape
Playlist: Lunar New Year 2022. I recently switched from Spotify to Apple Music and it’s been mind- (ear-?) blowing 🤯 the shift to lossless and spatial audio, especially in the fancy new headphones we got from work as a generous Christmas gift: AirPods Max 🎧
Job Alert: We’re Hiring!
Link to apply: https://jobs.lever.co/martinagency
Social: Senior Social Media Manager
Strategic Planning: 2 Strategy Directors, 1 Comms Planning Director, 1 Senior Strategist (performance), 1 Strategist
SuperJoy (Digital/Social Production): 2 content producers, 1 associate content producer, 1 social producer, 1 digital associate producer, 1 senior digital producer, and 1 junior producer
See you at the next New Moon…. April 1, 2022!
Til then, keep manifesting those dreams.
And peace to the Ukraine. ☮️