Lunations
Wednesday, March 2, 2022
12:36 p.m. EST
Hello again!
Itâs been a minute. Since October⌠of 2020.
Today is the first New Moon since the start of the 2022 Lunar New Year of the Water Tiger. Rawr đŻ
Today, at this very moment 12:36 p.m. EST, the March New Moon moves into dreamy Pisces, driven by the collective unconscious and the dream world.
New Moons are a time for marking the beginning of a new cycle. Following a 28-day lunar cycle, the moon is always embarking on a journey and taking you along for the ride, starting with the dark new moon âand for the first time in a while, this lunation has nothing but good vibes.
The two weeks between todayâs New Moon and the Full Moon is called the waxing phase and in astrology itâs associated with manifestation â attracting all the good energy to you. Wax on, wax off! And the 2-3 days before and after a New Moon are the best time to start new projects, activate intentions, and turn desires into realities.
If youâre still up for it, Iâll be dropping in your inbox every New Moon for musing moon-days.
Missed you! What are you up to these days? Hit reply and say hi.
-SP
What Iâve Been Up To
I blinked, and itâs been 1.5 years (!) into my adventure fighting invisibility, impacting culture, and building the Social Studio at Martin â part of the Cultural Impact Lab, the cultural heartbeat of the agency, where you get to drive initiatives like UPS #BeUnstoppable at New York Fashion Week, or TIAAâs Title IX #retireinequality for Womenâs History Month, or create new Doge Can crypto currencies for Axe body spray or break the Guinness Book of World Records for most pairs of underwear put on in 30 seconds for Hanes.
We are fresh off of breaking the internet last week and also winning AdWeek Agency of the Year 2020 & 2021 for the second (!) year in a row⌠with ambitious dreams of a #threepeat.
We are also growing like crazy and hiring for a bunch of new open roles across Social, Strategy, and SuperJoy (Digital/Social Production) so if you or someone you know is seeking â see the links at the end of this email and donât be shy!
Whether itâs using more of our unlimited PTO or beta testing the 4-day work week with flexible Fridays, I am pioneering more ways to run a âsustainable socialâ practice in the fight against workaholism, burnout, and mental health fatigue in year 3 of a global panini and rapidly shifting norms in work/life balance.
Where Youâll Find Me
This month youâll find me at Asians in Advertising Matchmaking on March 3 (link to register: FREE) and PR Week Awards on March 16 (black tie at Cipriani, ooh la la, the return of IRL bougie award shows).
On my culture radar this month, I wanna check out more immersive art installations in the city: Particular Matter(s) at The Shed, and also Assembly at the Park Avenue Armory, an epic LGBTQIA+ x tech art installation where an A.I. Being teaches you to vogue.
Reading
âĄď¸ A Vibe Shift is Coming by Allison P. Davis for New York Magazine, February 2022.
đŽ Queer Astrology Guides, March 2022: Autostraddle, Them
đ đťââď¸ The Age of Anti-Ambition by Noreen Malone for New York Times, February 2022.
đŞ I Gave Myself 3 Months to Change My Personality by Olga Khazan for The Atlantic, February 2022.
đ How Jade Jewelry Became a Symbol of Hope by Diani Tsui for Harperâs Bazaar, February 2022.
đ§ I Canât Stop Thinking About This by Kyle Chaka for The New Yorker, February 2022.
𼴠Why Everything Online is Suddenly Cringe by Caleb Madison for The Atlantic, February 2022.
âď¸ Dear Girls by Ali Wong. Part 3 of a much-needed self-care package.
Watching
The golden age of AAPI comedy, Black Mirror-esque techno-thrillers, and romcom reality TV.
Dope Stuff for Your Desk
Analog Date Stamper. Surprisingly satisfying hefty ker-chunk! of noting what day it is. In homage to Austin Kleonâs Date Stamps.
Full Focus Planner in Linen & Full Focus Journal. Iâm always a sucker for a good analog planner. I work best when I have the time & space to write my way to my thoughts. This planner system works on a quarterly basis and asks you questions that probe at your deeper motivations for your goals, so you can stay motivated well past Day 1.
The Moon Calendar app, a planner and journal aligned to the lunar cycle.
Chani Astrology app. In addition to my astrology app standbys (Costar, The Pattern) Chani stands out as another deep, thoughtful look at the stars.
From the Mixtape
Playlist: Lunar New Year 2022. I recently switched from Spotify to Apple Music and itâs been mind- (ear-?) blowing 𤯠the shift to lossless and spatial audio, especially in the fancy new headphones we got from work as a generous Christmas gift: AirPods Max đ§
Job Alert: Weâre Hiring!
Link to apply: https://jobs.lever.co/martinagency
Social: Senior Social Media Manager
Strategic Planning: 2 Strategy Directors, 1 Comms Planning Director, 1 Senior Strategist (performance), 1 Strategist
SuperJoy (Digital/Social Production): 2 content producers, 1 associate content producer, 1 social producer, 1 digital associate producer, 1 senior digital producer, and 1 junior producer
See you at the next New MoonâŚ. April 1, 2022!
Til then, keep manifesting those dreams.
And peace to the Ukraine. âŽď¸
-SP