About Me

Sharon Panelo is an award-winning digital brand strategist with 10+ years experience in agency and entrepreneurial organizations.

As VP Director of Strategy at McCann NY, she helped build the agency's flagship social media practice from the ground up, leading an interdisciplinary team of digital strategists, creative technologists, designers, art directors, and writers.

McCann Always On, the world's first 100-year-old startup, was profiled in the New York Times as a talent incubator and center of excellence.  

Her social good campaigns (#MillionHoodies and #LuckyToBe) have won multiple Cannes and Multicultural/LGBT Awards for digital social good campaigns and have been featured in The New York Times, Huffington Post, AdAge, AgencySpy, and Queerty.  

Previously, Sharon was a cultural trends researcher at J. Walter Thompson and Audience Theory. She holds an M.S. Strategic Communications from Columbia University.

She was also on a list thingie once, making her officially a woman who rocks. Based in Brooklyn, Available Everywhere.